Avoid This Sales and Marketing Mistake
The main point of sales and marketing is to convince people to buy your products and services, right? I would agree. Now, here are two small ads promoting a product. Which one are you more likely to buy from?
Product X is the best product on the market. It’s inexpensive and can solve all of your problems regarding ______. Click here to get yours today.
Many people have difficulty with ____________ It is a common problem that is not easily solved. However, it can be done. For more information about improving your _________ I recommend you check out ________ You can access it by clicking here….
I understand that these are rough, poorly written ads, but they are basic examples to prove my point. Even if you don’t plan on buying anything yet, which one are you most likely to consider first? If you’re like most, you would probably go to the second one. Why? Because the first ad seems too much like a sales pitch. Even though both of these are sales pitches, the first one is more likely to drive people away. It’s simply because people don’t like to feel like they are being sold to. They are more likely to go to someone who they believe has their best interests in mind. The second article seems less like a sales pitch, and more like something that can help me with my problem.
Some people may argue that in order to succeed in sales, one needs to be aggressive. It’s true that you can’t take a passive approach. However, many internet marketers, especially new sellers, depend too much on this aggressive sales approach. Can it work? I suppose, but most likely only in the short run. Those with the most long term success are the ones that focus on helping their potential customer find solutions to their problems, and coming across as the person that can help. The potential for long term relationships is greater, which ultimately results in more sales. Here’s an example of an article I wrote recently with this “solutions” concept in mind…. 7 Reasons You Are Not Making Money Online…And One Solution.
I will echo the truth again that the sales business is not for the passive, and one needs to aggressively pursue potential customers. However, the focus still needs to be on being the guide to helping people find the solutions they are seeking. In that case, more times than not, the product you are selling will sell itself with no aggressive pitches needed.
Avoid sounding like a sales pitch and turning potential customers away. Instead, be their greatest help in finding the solutions they are craving. Then you will have a customer for life